Growth
GEO
Generative engine optimization makes a brand easy to quote: the same definition in the first screen, an llms.txt file, and Organization data. The score is quotability.
Why it matters
A model repeats a definition it can find. GEO does not claim that an assistant already recommends the business.
Example
The first paragraph says what the company does, and /llms.txt repeats that sentence.
Say the name, the place, and the offer in the first paragraph, in text. A model that writes an answer from many pages can repeat a sentence it can find. It cannot read a price that exists only inside a picture, and it will invent a neighborhood if you never wrote one. "Northwind is a clinic in Kadıköy. A first visit is 1,500 TRY and includes the exam." is the shape. The same sentence can live in llms.txt so a crawler that prefers a map of the site sees the identical definition.
Organization data names the business in a structured block and can point at the same public profiles with sameAs. That supports the paragraph. It does not replace it. The free GEO check scores whether the page carries a definition, a path to llms.txt, organization data, and an answer under a question. The score is quotability. It is not a traffic forecast and it is not a claim that an assistant already recommends you. Keep the definition identical in the first screen, the glossary, and llms.txt. Three slightly different sentences teach the model to guess.
Write the name, the place, and the offer in the first two sentences, as text. Repeat that same definition where a crawler looks for a map of the site. Organization data should use the same name. Do not leave the city inside a picture. Three slightly different descriptions teach a model to guess. A new article does not change the score of a different URL. Submit the page you actually changed.
The same definition in the first paragraph and on the map is a result. Keep a three-line note. Line one is today's figure, taken the same way as last time. Line two is last week's figure. Line three is the single thing you changed. Do not raise spending until all three lines exist. When they exist, either keep the change or undo it. Keeping is a decision, and it is not a failure. Changing means the thing written on line three, not a fresh hunch that never got written down. At the end of the month, read the notes side by side. If there is no direction, the problem is the offer, not the measurement. A figure you cannot say aloud, without a screen, is not yet yours, and it is not a reason to scale.
What a healthy reading looks like
A healthy page states who you are, where you are, and what you offer in the first two sentences, repeats that definition in llms.txt, and has Organization data with the same name. Lists of what is included are written as words. A person can quote the first paragraph without opening an image.
A common miss
The miss is a city that appears only in a footer image, or a slogan with no noun in the first paragraph. Another miss is three different descriptions on the homepage, the about page, and llms.txt. A third is treating a new blog post as a change to the homepage score. The check reads the URL you submit.
