All terms
Growth
Funnel
The steps from stranger to customer, and how many people you lose at each step.
Formula
Step conversion (%)=People at the next stepPeople at this step× 100
Calculate it now
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Why it matters
The biggest drop tells you where to work, instead of 'we need more marketing'.
Example
1,000 visits, 30 leads, 6 calls, 2 customers. The steepest drop is visit to lead.
