All terms
Growth
CTR
Click-through rate is clicks divided by times the ad or link was shown.
Formula
CTR (%)=ClicksImpressions× 100
Calculate it now
Type your own numbers. The sum runs in your browser and nothing is sent.
Why it matters
It tells you if the message earns attention. It does not tell you if those people buy.
Example
10,000 impressions and 200 clicks is a 2% CTR.
