All terms
Growth
Conversion rate
The share of people who take the step you asked for: visit to lead, lead to customer, or trial to paid.
Formula
Conversion (%)=People who took the stepPeople who reached the step× 100
Calculate it now
Type your own numbers. The sum runs in your browser and nothing is sent.
Why it matters
Doubling conversion often beats doubling traffic, and it is cheaper.
Example
1,000 visitors and 30 sign-ups is a 3% visit-to-lead conversion.
