All terms
Growth
CPA
Cost per action is what you pay for one result you defined: a lead, a purchase, or a trial.
Formula
CPA=Ad spendResults
Calculate it now
Type your own numbers. The sum runs in your browser and nothing is sent.
Why it matters
It is more honest than CPC when the click is not the thing you wanted.
Example
5,000 TRY of ads and 25 leads is a 200 TRY cost per lead.
