Advenro filters upcoming campaign days by business type and tells you when to start preparing for each.
Phases
| Phase | When | What to do |
|---|---|---|
| Prepare | 3–4 weeks before | Decide the offer and its end date, prepare 3 visuals and a short video, put the offer on your site, build audiences |
| Warm up | The last week | Teaser e-mail, retargeting, raise budgets at most 20% a day, check stock and shipping |
| Live | During the day | Watch cost per result, remind those who did not buy, last-day message |
Which days
Everywhere: Valentine's Day, Women's Day, Mother's and Father's Day, summer sale, 11.11, Black Friday, New Year and year-end B2B budgets. Businesses in Turkey also get Ramadan and the two bayrams, 23 April, Republic Day, Teachers' Day and back to school.
Shortcuts
Prepare a visual and Write the email open Studio with a brief for that day. The Plan tab in Ads Center calculates the budget ramp for the same day.