Connecting
Connect your ad account under Integrations > Meta Ads and pick the account. Before connecting, Explore sample data shows the screen.
Overview and recommendations
Spend, revenue, ROAS and cost for the last 15 days are compared with the 15 before. What to do today is rule-based:
- Pause: Campaigns that spent at least 3× the target cost without converting.
- Scale: Those converting below target cost (at most every 3 days per campaign).
- Rebalance: From weak to strong within the same channel, total unchanged.
- Warnings for creative fatigue, tracking gaps and spend spikes.
Apply and undo
Applying a recommendation first reads the live budget. A single step can change it by at most 20%, so Meta does not restart learning. Every change is written to History and can be undone if nothing else changed in between.
Plan
- Budget plan for big days: Step up before the day, peak while it runs, step back down after.
- Campaign draft: Campaign, ad set and ads from your message-map angles.
Creatives
Upload your own images or generate one from a message angle with AI (3 credits per image). Placement (1:1, 4:5, 9:16) is read from the image size. Approve what you will run, reject the rest.
Audiences
Ready-made segments sized from site analytics: looked at prices, engaged but not converted, viewed products, all visitors, and converters to exclude. Each can be copied as a Meta Pixel rule.
Measurement health
Checks Meta Pixel, Conversions API, purchase value, GA4/GTM, Search Console and site analytics. Most bad ROAS starts here; "Fix" takes you to the right place.