All terms
Finance
CAC
Customer acquisition cost is what you spend on sales and ads to win one paying customer.
Formula
CAC=Sales and ad spendNew paying customers
Calculate it now
Type your own numbers. The sum runs in your browser and nothing is sent.
Why it matters
A cheap click is useless if the customer costs more than they pay.
Example
20,000 TRY of ads and sales time wins 10 customers. CAC is 2,000 TRY.
